K Summerhawk

Marketing Strategies: Six Quick Marketing Rituals That Work

Marketing your business doesn't have to be overwhelming. The trick is to create effective marketing strategies and rituals that are easy to execute each day. Here are six marketing rituals I use to make sure my marketing plans get implemented so I continue to generate a steady stream of new clients.

There's one piece of information that can come as a big surprise to many women business owners. It is this: being a technical expert at what you do isn't good enough to attract all the clients you want.
It's important to realize that you must become an even better small business marketing expert than you are a coach, designer, organizer, etc.
But, marketing your business doesn't have to be overwhelming. The trick is to create effective marketing strategies and rituals that are easy to execute each day.
Here are six marketing strategies I use to make sure my marketing plans get implemented so I continue to generate a steady stream of new clients.
Marketing Strategy #1: Schedule It - Don't Wing It!I use a "marketing calendar" which lists the small business marketing actions I'm scheduled to do on a daily, weekly and monthly basis. This way, I don't have to think, I just have to act (and, there's less likelihood of putting off taking action on marketing plans since it's on my to-do list for the day).
Marketing Strategy #2: Save the Excuses for Something ElseIt's too easy to say, "I'm not ready yet", "I don't know enough yet", or to let other excuses get in the way of small business marketing. Unless you're like me, a marketing coach who loves marketing, chores like washing dishes or folding laundry can provide happy distractions from making outbound calls or writing your newsletter.
If you use an excuse to get you out of exercising you just end up with a few extra pounds around your middle. But, if you use an excuse to get out of small business marketing, you can end up with no business! So, save the excuses for something else that isn't as important and get into action.
Marketing Strategy #3: Track—and Celebrate—Your Progress!If you track some very basic information you'll quickly see your progress, including what's working and what needs to be tweaked. I track the number of articles I write, new newsletter subscribers, website visitors, sales by dollars and average dollars per sale on a simple piece of paper using my old-fashioned mechanical pencil. You can see this is real high- tech stuff here!
Marketing Strategy #4: Find Something About Marketing Which Resonates With YouMarketing isn't a cold, unfeeling activity. It's connecting with people, making new friends (my clients are now life-long friends whom I adore!), helping people, being a valued resource; it's an opportunity to express your uniqueness and more. Choose ONE aspect of small business marketing that resonates with your soul, and then let yourself feel that feeling with each marketing action you take. Trust me. It will make a big difference in what you accomplish AND in your results!
Marketing Strategy #5: Use the Power of OneThe Power of One means doing one marketing action each day. You can send one email, make one phone call, and write one article...your choice. Just do it!
Marketing Strategy #6: Be a Marketing HeroI don't love taking vitamins or eating broccoli, but I do it because I know the health benefits are worth it. Ditto with your marketing. The benefits of more clients, greater prestige and profitable opportunities are well worth the momentary stretch of your comfort zone.
Try making your marketing a ritual. When you see how quickly it becomes part of your daily habit, you will enjoy the rewards of new clients and breakthrough growth for you and your business!

Article Tags: Small Business Marketing, Small Business, Business Marketing

Source: Free Articles from ArticlesFactory.com

Donald Crabtree

Email Marketing - How Quality Email Lists Can Benefits Your Online Business

While you may be running an online business that is successful, you will be surprised to know that an online business can greatly benefit from a well orchestrated email marketing campaign. Email marketing includes many benefits to serve the purpose of an online business. Email lists, which has obtained permission has the ability to connect with an audience all over the world. Email marketing provides businesses... 

While you may be running an online business that is successful, you will be surprised to know that an online business can greatly benefit from a well orchestrated email marketing campaign. Email marketing includes many benefits to serve the purpose of an online business. Email lists, which has obtained permission has the ability to connect with an audience all over the world. Email marketing provides businesses various marketing techniques at very little cost.
Email lists can reach a worldwide audience and is the most prominent benefits of them all. Email marketing requires minimal effort at your end. Traditional marketing services such as radio advertisements, televisions advertisements and print media typically reach a small audience, some of whom may not even be interested in your business products and services. Whereas email marketing allows you to connect with people from all parts of the world. While reaching an audience of this nature is possible with other forms of marketing, it can become a complex process. Launching marketing advertisements to cover a wide area is costly. This effort will require intense coordination and several members of your staff to assist you. Email marketing, on the other hand, requires minimal cost and is something you can do on your own.
Email lists will help you reach a global audience at the click of your mouse button. You may take more time to create well researched marketing material, but once this hurdle has been crossed all it takes is a few minutes to send out your email directly to each prospective customer. Email marketing comes with various marketing options for business owners. The most common technique is to send an email to a group on your email list, which includes promotional material and product information.  However, the other approach business owners can assume is to publish an e-newsletter and then distribute it to prospective customers on your email list. A newsletter offers more in-depth information than a promotional email would.
These newsletters can feature one article written in-depth introducing your business and some shorter articles offering useful tips and product review. You may even add customer testimonials to the newsletter to make it seem authentic and one of a kind! Newsletters can also incorporate other advertising, graphics and links. Email marketing is similar to an email correspondence course that focuses on a certain niche, providing detailed information on that certain subject.
Remember, email marketing is a cheap marketing strategy. Business owners will relish this form of marketing as very little money goes into this method. All you need is an email list, which can be acquired with permission to reach your target niche. Consider the costs of promoting your products through a commercial on the television or radio. However, transmitting your advertisement through email can be done free of charge. Business owners may have to invest in writers and graphic designers, but these costs are not long term and can be treated like short term costs. While there may be costs related to maintaining the internet services and retaining staff to help with sending out emails, these costs are nothing compared to normal operating costs.

Article Tags: Email Marketing, Online Business, Business Owners

Source: Free Articles from ArticlesFactory.com

Jean Martin

Why You Need Email Marketing

Today email marketing is one of the most preffered choice for marketing. What benefits can email marketing bring to your business? You'll find the answer int this article.

Email campaign is one of the most effective marketing vehicles offering great opportunities to businesses, such as:

• It is inexpensive

Email is the most cost-efficient marketing medium available to companies today.The big savings start when you consider there are no production, printing or postage costs.There are self-service solutions that will let you save on email marketing sevice provider costs.

• No limits in reaching your prospects

Mass media is limited to specific regions, while an email can reach the recipient wherever he/she is.

• Immediateness

By means of the call to action buttons email marketers insert in there messages, the audience is prompted to complete one or more specific tasks in favor of your objectives.The call to action words propose a specific task to your audience such as: visit, call, download, read, forward.The readers are directed to take an action immediately and this increases the conversion rates.

• Targeting the audience is possible.

With email marketing you can exclude from your audience people that probably are never going to become your customers and concentrate on those that are most likely to be interested in your products or services.Your response rates depend on how relevant your offer is for your recipients.

• Strentghening customer relationship

One of the best ways to strentghen the relationship with your customers is to send them regular newsletters in which you inform them about latest developments in your business, including new products.

• Personalization

People are more likely to spend time reading things that are relevant to them.Seeing their name in the message or in the subject line creates an impression of relevance to the recipients and induces them to read the email and take actions.

• Segmentation is possible.

You can segment your subscribers and adjust the message you send to the interests of each group, taking into consideration their age, sex, region and purchasing behavior.

• Measurable results

With email marketing you can track what happens after you send the campaign: ESPs make reports with data about who opened your emails, who forwarded it to someone else, which links where clicked and who unsubscribed.Tracking is of great value, as it helps you improve your email marketing strategy.

• Forwarding

Your prospects can let other people know about your offer in no time due to the forward button.If you use a trackable forward link in your email, you can know who forwarded your email.

• Cross-selling and up-selling

You can inform your customers about alternative products that might turn useful to them.

Source: Free Articles from ArticlesFactory.com

Janice Phillips

Email Marketing Every Now & Then Can Not Do It Alone

If you have already entered the email marketing world you most likely already comprehend the potential this type of marketing has to offer. Nonetheless, you are also prone to know it is not sound to count on your enterprise to succeed if email marketing is the one internet marketing plan you choose to develop.

In case you have already entered the email marketing world you most likely already comprehend the possibility this kind of marketing has to offer. However, you are also prone to comprehend it just isn't practical to count on your online business to thrive if marketing with email is the one marketing approach you choose to use.
This is often commonplace since the majority business owners will not typically enjoy an incredible amount of success unless they make the decision to incorporate more than one style of marketing into their total internet marketing strategy.
This informative article will look at three other forms of online marketing which may be used together with email marketing. This is by no means an entire inventory of methods that are available, as additional techniques are coming on the scene all of the time.
Email marketing communications in itself is definitely multi-faceted. It may make use of sending out many emails, distributing e-newsletters and perhaps offering instructional programs through email. Making use of merely one of these email marketing approaches may result a small rise in either website traffic or income but using more than one tactic at a time can create a more pronounced outcome.
In the same way it is certainly worthwhile to incorporate supplementary categories of internet marketing into promoting your business online if you are not already doing so. This may enable you to benefit from a greater measure of success if you apply the strategies correctly. Some other categories of marketing strategies you may wish to employ include placing banner ads, taking part in industry related message boards and/or forums, and starting an affiliate program.
Of the three or four internet marketing methods mentioned, placing banner ads is possibly the costliest option. In several instances your business will have to pay another internet site for the privilege of inserting your banner ad on their website. Choosing a niche site which sells products which complement, without competing for your business is worthwhile.
On the other hand, there are several free choices for banner ads including exchanges. But, you may be obliged to place more than one banner ad on your website for each time your banner ad appears in another lineup. Also, with this sort of arrangement chances are you'll not be able to have power over the type of web page which displays your banner advertisement, or the position on the page it is displayed. For this reason it is worthwhile to purchase ad space in order to receive added control over where your ads are placed.
Participating in niche related message boards and forums might be another way to advertise your company online. Forums are internet based gathering places where persons who share an interest might get together to discuss their common ground in addition to significant matters. They are also able to ask and reply to requests. Most message boards let users to put a link to their web site in their signature line.
If you frequently participate on an industry related message board/forum and include a signature line with a link to your website you can actually reach a high concentration of members of your target audience. When using message boards and forums to promote your business it is vital to stick to all the rules and avoiding approaches which may be deemed as spam, for example putting your link where it is not proper.
Affiliate marketing programs are another method of internet marketing which happens to be used together with email marketing. One characteristic of affiliate marketing involves allowing website operators to position ads for your business on their website. This is often also an outstanding technique for blog operators to make money from their blogs.
These site owners are called affiliates. Anytime one of these advertisements brings about an internet surfer to click through the advertisement or purchase an item the affiliate is paid. This compensation schedule makes affiliate marketing extremely cost effective. For the most part you do not compensate your affiliates until the marketing generates a specific action from internet prospects e.g. making a purchase or generating website traffic. The total amount of compensation needs to be laid out in advance and might be based on a fixed rate or perhaps a percentage of the transaction.
Business owners have to embed code into the affiliate advertisements to determine which ads are making profit or traffic so they be aware of which affiliates to compensate. This data can also be beneficial for figuring out which ads are on the whole successful. This information can be utilized to fine tune the promotion endeavor.

Source: Free Articles from ArticlesFactory.com

Email Marketing Tips For Maximizing Sales and Referrals Through Opt in Email Marketing

Submitted By: Ruth Kuttler

Opt In Email Marketing as a Low Cost and Effective Marketing Strategy
If you’re not capturing leads on your website and blogs through an opt in email marketing form, you are leaving most of your profits behind. What most business owners and entrepreneurs don’t understand is that sales conversions are rarely immediate. With the right marketing, you are sure to attract some hot prospects who will act right away but most will not be ready. If you do not capture these prospects into a list, their options are limited to adding your page to their favorites. When you do this, the old saying, “out of sight, out of mind,” is what generally happens. You have most likely lost that prospect forever. These email marketing tips will help you to get started with an email marketing strategy that is likely to be productive and profitable.
Huge Profits Through Opt In Email Marketing
When an interested prospect finds your information and you give them the opportunity to opt in to your subscriber list along with a little incentive, you are in effect building a gold mine. Your list of subscribers provides you with a permission based opportunity to send information and offers on a recurring basis. It is a know fact that most sales occur after a prospect sees the information many times – as many as 10-15 in fact. The prospect may not open all of your emails but just by virtue of the fact that they are coming across his or her email with your name and message, does not go unnoticed. You are imprinting your powerful brand and when the time is right for that prospect to act, they are more than likely to call you instead of looking around for someone else. Through your email marketing, your subscribers can also forward your email to their list – some of whom may be the ripe low hanging fruit who is ready to act right now.
Email List Rental Verses Opt In Email Marketing
When you do not have an opt in list, in some cases you may want to use list rental as a method of jump starting or adding to an existing opt in email marketing list. When you rent a list from a reputable company, you do not gain direct access to that list. Instead, that company sends out your message to their subscribers who have agreed to receive information on particular subjects. The subscriber has some knowledge of the company to make it more likely that the email does not end up in junk mail or immediately deleted. But the response to such mailings is generally less than 1%. This means that the mailing must be sent to an extensive list and something of great interest to the market for it to be effective. List rental will never come close to replacing the value of your own permission based list of subscribers.
Building Your Opt In Email Marketing List
Besides including a form on your website, blog or social media site where allowed, there are many off line ways you can build an opt in email marketing list. If you are at a trade show, you may build a permission based list from offering a drawing at your booth for an attractive prize. As a speaker at an event, you may associate your list with a bonus offer that everyone in attendance receives. As long as you disclose your intention and have written documentation with the terms of adding someone to your list, you can effectively add them as a subscriber. Of course you must provide them with the opportunity to remove their name from your list with each email that you send. Once you create your list, you will want to import it into your bulk email marketing system.
Importing Your Opt In Email Marketing List
Most bulk email marketing companies allow you to import a list but require a double opt in registration. There are strict email marketing laws to prevent spam and failure to comply can cause a website to be blocked and black listed. Double confirmation requires the prospect to click a link that confirms their agreement to be part of that list. It is recommended that you provide a free and highly attractive incentive for your prospect to cooperate.
In the event that you already have a double opt in list of subscribers who may be your prospects or customers, it may not be desirable to ask them to confirm their permission again. Even with an attractive incentive, you may lose some of your subscribers who fail to confirm their permission in your new list. Some bulk email companies will allow you to import your list without a double opt-in, provided you can establish that the imported list is already confirmed through a double opt-in registration.
Email Marketing Tips for Your Success
These email marketing tips are intended to help you understand the value of opt in email marketing to your business success. If you have not integrated email marketing as an integral part of your marketing, you are leaving warm and hot prospects behind that are likely to become your future customers and sources of referral.Published At: Isnare.com Free Articles Directory - http://www.isnare.com/

Romi Saputra

Tips to Help Give the Best Results in Email Marketing

Email marketing is the oldest form of online marketing, and it's only gotten more bigger as the use of email increases. No matter how many new types of marketing come into being, from video to social media, none ever replaces email marketing as a way to market products and generate visitors.

Email marketing is the oldest form of online marketing, and it's only gotten more bigger as the use of email increases. No matter how many new types of marketing come into being, from video to social media, none ever replaces email marketing as a way to market products and generate visitors. The following email marketing techniques have been shown to work well.

Our first item is to mention that one of the keys to sustainability with email list marketing is to keep things ethical and upfront at all times. Just doing that helps to build trust and solidify your relationship with subscribers which is crucial to success. Naturally, avoiding even the appearance of spam-like behavior is of utmost importance. As you probably know, one practice with email spammers is they purposely make it hard to get away from them - unsubscribe. However, for honest marketers that's never a problem because any autoresponder service that is used will require the inclusion of an unsubscribe link in each email. That is a necessary step, but for honest marketers there's never a problem with that. That is also a measure that can help you, too. But it's also a trend that has been going on because countries all around the world are concerned about the spam problem. There are only good reasons for doing things the right way, perhaps the most important reason is it will be more profitable. Giving your subscribers and potential customers as much control as possible helps them to feel like you have respect for them, and that will go far and speak volumes for you. Using ethical standards in all your email campaigns will help to make your success a long-term proposition.

You can also use the technique of offering your subscribers a bribe. Everyone likes to receive gifts or something for nothing. By delivering free bribes or gifts to your subscribers, you can boost your subscription rate and grow your list. This idea can be profitable for you by using it on two separate groups.

It can be used as a way to bring you fresh subscribers, but it can also be used to get your current subscribers to work on your behalf to bring you more traffic. This is how you grow your list and also make the most out of it. If you want to get more subscribers, conversions and sales you have to apply tactics like this. Free offers also have the potential to turn viral if enough people forward the message and bring you more traffic.

Focus on your stats and on what they say. Of email marketing services give you the information on where your current campaign will carry you and what your stats are. You must be sure to monitor all activity from your clicks and opens to unsubscribes. When you're just getting starting with your campaign, try out different types of formats and place your link in different areas to see how your subscribers respond back. Compare the outcome and see how it is possible for improvement.

If you're not marketing via email, then you really should give it a try.

Source: Free Articles from ArticlesFactory.com

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves^.
Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.
The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors